Pacific financed the purchase through company earnings and the price was not disclosed. InStep is a marketer and distributor of jogging strollers and bicycle trailers. On March 17, 2003, Pacific Cycle acquired InStep L.L.C. In 2002, Schwinn was introduced to the mass-merchant channel at Walmart, Target, and Toys "R" Us. in bankruptcy court for the purchase of the Schwinn/GT Corporation, obtaining control of the Schwinn and GT brands for $86 million. In 2001, Pacific Cycle outbid Huffy Corp. Pacific Cycle brought Mongoose into the mass-merchant channel at Walmart. Mongoose had maintained a strong reputation for quality and performance, particularly among younger, BMX enthusiasts.
This also gave Pacific Cycle access to Walmart, who was the second largest retailer of bikes and to whom Brunswick was the largest supplier. In December 2000, with new resources from the Wind Point Partners deal, Pacific Cycle acquired the bicycle division of Brunswick Corporation for $60 million, obtaining control of the Mongoose and Roadmaster brands. In 1998, Chris Hornung reached an agreement with Wind Point Partners giving the private equity investment firm a controlling interest in Pacific Cycle. They also operate distribution centers in Olney, Illinois, Vacaville, California, and Rancho Cucamonga, California (formerly of PTI). The company headquarters is located in Madison, Wisconsin, with a corporate branch office in Olney, Illinois (the former home of Roadmaster). Alice Tillett has been the President of Pacific Cycle since 2008. In 2006, Chris Hornung left Pacific Cycle leaving President Jeff Frehner in control. Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. The company now owns several well known bicycle brands as well as diversifying into bicycle accessories and other types of children's play equipment. The company pioneered the sourcing of bicycles from the Far East for distribution in the U.S., developing relationships with suppliers primarily in Taiwan and China. Pacific Cycle, Inc., is an American division of Dutch conglomerate Pon Holdings that imports and distributes bicycles.
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